Hugo Rawlinson

WORK HISTORY

EDUCATION

SKILLS

ABOUT HUGO RAWLINSON

Innovation-led marketer with deep experience driving premiumization and transformation on Unilever’s biggest global brands. I bring over a decade of global marketing leadership, delivering consumer-centric innovation and culturally resonant communications across Personal Care. I’m passionate about building brands that lead categories and culture—through bold innovation, insight-driven storytelling, and empowering high-performing teams to deliver meaningful impact. KEY SKILLS: Brand Strategy: I specialize in crafting brand plans that establish distinctive brand positioning and drive sales growth for leading global brands such as Axe/Lynx and Dove. Product Innovation: I excel at leveraging consumer insights to create distinctive propositions and superior product design across various categories, including Deodorants, Skin Cleansing, Hair Care, Hair Styling, and Foods. Brand Engagement Planning: I have expertise in developing award-winning, multi-market brand communication campaigns that leave a lasting impact on brand equity. Brand Campaign Deployment: I have successfully deployed fully integrated campaigns within the UK market, including media planning, shopper marketing and PR. Brand Performance Management: using my strong commercial acumen to balance delivering short term results while ensuring better long term decision making. If you seek a dynamic marketer with a proven track record, a passion for innovation, and an unwavering dedication to driving exceptional results, let\'s connect and explore how we can make a significant impact together.