Hugo Neumann

Marketing Manager @KOKI Group

Les Ulis, FR

As a B2B Marketing Manager, I am in charge of the 360° marketing activties of Metabo and HiKOKI brands in France: Product marketing - references of corded and cordless power tools (Metal, Wood, Renovation, Garden, Semi-stationary.) sold to professional retailers and DIY stores- Product launches: strategic thinking, testing, pricing, competitor benchmarking, market analysis (Professional and Consumer) and internal and external communication- Creation of national promotions, results monitoring and performance analysis- Sales planning and forecasting: S & OP process, SAP, NavisionCommunication- Creation of sales aids for the sales force and in-store point-of-sale displays- Events: trade fairs (Eurobois, Artibat, Batimat) and seminars- Budget management- Project management (CSR: MetaboSurf - sports sponsorship of surfers and creation of content related to the Metabo brand)- Strategic thinking and brand development- Content creation :+100 videos locally created over 2024- Marketing automation - Implementation of the new websites + SEO/SEA- Day-to-day management with external partners and agencies- Influencers & Ambassadors management

KEDGE Business School

Programme Grandes Écoles - Master , Marketing

Lycée Gaston Berger

Classes préparatoires