Hritik Kumar
Senior Performance Marketing Executive @Grayline Medical Inc
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WORK HISTORY
Senior Performance Marketing Executive @Grayline Medical Inc
New Delhi, IN
EDUCATION
Maharaja Agrasen Institute Of Technology, Delhi
Bachelor of Technology - BTech, Electrical and Electronics Engineering
University of Leeds
Master of Science, Consumer Analytics and Marketing Strategy
ABOUT HRITIK KUMAR
Analytical Growth Leader with expertise in managing high-velocity digital marketing budgets exceeding ₹13.5 Crores annually. Expert at synthesizing technical logic with advanced consumer analytics to drive scalable ROI. Key Expertise:Performance Marketing: Scaling Google Ads, Meta Ads, and Microsoft Ads with a focus on ROAS, CAC reduction, and funnel optimization. Data Science for Marketing: Proficient in Python, R, and Clustering Algorithms for consumer segmentation and predictive modeling. Business Intelligence: Advanced Power Query automation, Power BI visualization, and GA4 attribution. Leadership: Managed cross-functional teams of 8+ to deliver consistent double-digit revenue growth. Education: MSc in Consumer Analytics (University of Leeds, UK) & B.Tech in (MAIT, Delhi).
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