Hossein Sari

Marketing Generalist @Alexander Holburn Beaudin + Lang LLP

Vancouver, BC, CA

As a Marketing Generalist at AHBL, I manage relationships with industry associations, publications, and journalists, while also responding to the daily needs of our lawyers and practice groups. I coordinate and implement business development and marketing plans, create and coordinate blog content, and oversee the Request for Proposal (RFP) process.I support the firm’s ranking strategy and handle award submissions, ensuring we seize opportunities and track progress. I update marketing materials such as biographies, advertisements, press releases, web copy, social media, and client-facing presentations. Additionally, I manage advertising opportunities and calendars, handle copywriting and creative direction, and assist in developing and maintaining marketing budgets and plans. I also manage our quarterly webinars, collaborating closely with lawyers and overseeing the registration process. This involves leveraging outreach methods such as email marketing and invitations, creating engaging event pages, and promoting the webinars across social media platforms to maximize attendance and engagement.