Hope Spina
Digital Marketing Manager @Brown Bag Marketing
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WORK HISTORY
Digital Marketing Manager @Brown Bag Marketing
Atlanta, GA, US
EDUCATION
Auburn University College of Liberal Arts
Bachelor of Arts - BA, Communication and Media Studies
Auburn University at Montgomery
Master of Business Administration - MBA, Marketing
Auburn University Harbert College of Business
Bachelor of Science in Business Administration , Marketing
ABOUT HOPE SPINA
Hope is a Digital Marketing Manager with experience planning and executing data-driven, multi-channel campaigns designed to reach defined audiences with precision and impact. She manages paid media initiatives end to end — from strategy and planning through activation and optimization — while also executing marketing automation and SEO efforts across B2B and B2C clients.Hope brings a disciplined, analytical approach to campaign execution, translating strategic insights into tactical media plans that balance reach, frequency, and response quality. Her work emphasizes continuous optimization, audience refinement, and performance monitoring to ensure outreach efforts - paid media, marketing automation, and SEO alike - effectively connect with intended audiences and drive measurable results.In addition to her technical expertise, Hope excels at cross-functional collaboration, partnering with creative, development, and account management teams to align marketing strategies with broader business goals. She is passionate about leveraging data to uncover growth opportunities, test new approaches, and refine campaigns in real time, ensuring resources are deployed efficiently and objectives are met consistently. Known for her attention to detail and proactive problem-solving, Hope combines analytical rigor with strategic vision to drive campaigns that not only perform but also scale sustainably over time.
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