Hope Gough

Marketing Director @Laura Park Designs

Charlotte, NC, US

Drive brand strategy, content creation, and revenue growth for Laura Park (LP), combining creative vision with data-driven insights to position brand as a leader in lifestyle and design. Develop and manage marketing calendars that integrate wholesale, retail, and direct-to-consumer strategies, ensuring alignment across all channels. Lead storytelling, design direction, and photography to craft compelling narratives that enhance brand identity. Oversee social and paid media strategies, optimizing campaigns through analytics, and expanding influencer partnerships and media outreach to grow brand visibility. Collaborate on product launches to align marketing efforts with customer insights and guide team members to maintain consistent and impactful messaging.Instrumental in elevating the LP brand through enhanced photography and creative direction, positioning it alongside luxury lifestyle brands. Spearheaded initiatives to grow revenue and expand the retail footprint through strategic marketing and partnerships.

University of South Carolina

Bachelor of Arts - BA, Journalism