Honey Akinbo
Brand Marketing Manager @Barclays
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WORK HISTORY
Brand Marketing Manager @Barclays
Development of brand and social media strategy. Building brand awareness and attribution for football sponsorships.
EDUCATION
University of Leicester
Bachelor of Arts (BA), Sociology and Communications
ABOUT HONEY AKINBO
Accomplished Brand Marketing and Social Media Manager with over nine years of experience leading strategic brand and social media initiatives across the sports and entertainment industry. My work sits at the intersection of sports, culture, and community, with a focus on building meaningful connections between brands, fans, and the game.As Head of Barclays Football Social Media, I oversee digital brand strategy and creative execution across partnerships with the Premier League and Barclays Women’s Super League. I have developed and delivered multi-channel campaigns that elevate brand visibility, inspire engagement, and bring the emotion of football to life through storytelling that resonates with diverse audiences.Alongside my brand work, I am an experienced presenter and host, bringing my passion for sport and culture to life through interviews, live events, and digital content. I’ve had the privilege of speaking with and moderating conversations between some of the most inspiring voices in sport and the creative industries, delivering insight with authenticity and confidence.My expertise spans brand partnerships, social media strategy, campaign development, and content innovation. I have a proven track record of collaborating with clubs, leagues, and creative partners to deliver distinctive and culturally relevant work that bridges the gap between sport, lifestyle, and purpose.Beyond marketing, I am deeply committed to Diversity, Equity, and Inclusion, using my platform to advocate for authentic representation across sport and media. I believe the most powerful brands are those that reflect the communities they serve — and I am passionate about driving that progress both on and off the pitch.With a strong background in brand storytelling, digital culture, and leadership, I continue to push boundaries, inspire change, and shape how sport is experienced by the next generation of fans.Core expertise: • Sports Brand Partnerships • Social Media Strategy & Management • Campaign & Content Development • Digital Product Management • Speaking & Hosting • Diversity, Equity & Inclusion Advocacy
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