Holly Voltz
Head of Brand & Product Marketing for Redbarn Pet Products Pawspack @Redbarn Pet Products
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WORK HISTORY
Head of Brand & Product Marketing for Redbarn Pet Products Pawspack @Redbarn Pet Products
Drove 42% YOY revenue growth by creating, executing, and optimizing omnichannel marketing plans for RedBarn & Pawstruck.• Led eCommerce strategy, aligning marketing with corporate goals to achieve 48% increase in sales.• Accelerated customer acquisition by 49% and increased revenue by 32% through performance marketing initiatives across key digital channels and SEO optimization.• Optimized media investments, reducing customer acquisition cost by 42% and delivering 3X ROAS using a data-driven test and learn approach.• Managed and optimized a $49M+ media budget, driving measurable, high-impact outcomes.• Increased product growth by 45% through effective customer acquisition & retention and marketing strategies for all RedBarn products.• Spearheaded product launches, national marketing programs, influencer partnerships, and key account promotions.• Utilized analytics platforms to track, optimize, and provide actionable insights, improving campaign performance and driving sustainable growth.• Developed and executed shopper marketing strategies across Amazon, PetSmart, Petco, and other key retail partners to boost sales by 52% and brand awareness by 65%.
EDUCATION
Ohio University
Bachelor of Business Administration - BBA
The University of Findlay
Master of Business Administration (MBA)
SKILLS
ABOUT HOLLY VOLTZ
Growth marketing leader with 13+ years of experience scaling ecommerce, SaaS, CPG, and…
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