Alex Strong
Head of Marketplace Sales Channels @Redbarn Pet Products
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WORK HISTORY
Head of Marketplace Sales Channels @Redbarn Pet Products
US
Lead P&L for Amazon and other marketplaces to drive revenue, profit, and market share growth for Redbarn & Pawstruck brands- Plan and execute comprehensive strategy to drive repeat purchases, subscriptions, and brand awareness in line with organization’s omnichannel goals- Regularly review KPIs including revenue trends, organic keyword rankings, CAC, and LTV to pivot strategy based on performance- Develop, test, and optimize new creative, SEO copy, pricing, promotions, and advertising strategies to increase conversion and search algorithm relevance- Oversee team and agency partners to manage PPC ad campaigns, account health, inventory planning, catalog management, and MAP enforcement- Partner with R&D and marketing teams to craft assortment and build go-to-market plans tailored to succeed on Amazon, Chewy, Walmart, and Target+- Oversee operations and performance of Amazon and additional marketplaces to accelerate growth for both Pawstruck & Redbarn brands- Directly manage team and agencies supporting account health, catalog management, FBA inventory planning, FBA reimbursement, seller enforcement, and PPC advertising- Analyze performance and update strategies based on data from Brand Analytics, Helium10, and SellerBoard- Work cross functionally with retail sales, marketing, creative, operations, social, and customer service teams
EDUCATION
Universidad Carlos III de Madrid
Spanish, Literature, History
Middlebury College in Madrid (Sede Prim)
Spanish Language and Literature
University of Iowa
Bachelor of Arts (BA) (Honors), English
SKILLS
ABOUT ALEX STRONG
8+ years experience driving growth on Amazon 1P & 3P, Chewy, Walmart, and more with focus in Pet & CPG. Data-driven, curious problem solver with creative background and customer-first mentality. Experience managing P & Ls, remote teams, and retail media agency partners. Always testing, always learning.Dad, musician, and pet parent. Outdoors on weekends.
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