Holly Schmillen

Field Sales Manager @The Mike's Hard Lemonade Company

NV, US

Oversee all sales execution, distributor management, and retail strategy for the Nevada market across a premium portfolio including White Claw, Mike’s Hard Lemonade, Cayman Jack, and more.• Lead and develop field sales teams to drive volume, brand visibility, and flawless execution at retail• Manage distributor partnerships, aligning on goals, incentives, inventory, and programming to deliver consistent market share growth• Build and maintain key customer relationships across chains, independents, and on-premise accounts• Forecast, track, and manage inventory levels to optimize sell-in and sell-through performance• Own and execute market-level strategies in line with national priorities, adapting to regional trends and opportunities• Recognized for cross-functional leadership, strategic planning, and delivering results in a highly competitive market

Colorado State University

Sociology