Holly Middleton

Associate Partner (Data, Ai & Technology Financial Services) @IBM

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2023 — Present

Associate Partner (Data, Ai & Technology Financial Services) @IBM

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London, GB

EDUCATION

2014 — 2016

The University of Queensland

Master’s Degree, Technology & Innovation Management (Biotechnology)

2008 — 2012

The University of Queensland

Bachelors Degree, Business Management (Marketing & Sustainability)

SKILLS

Competitive AnalysisMarket ResearchStrategic PlanningBusiness Process ImprovementCarbon FootprintingBusiness StrategyFunctional SpecificationsSEOOnline MarketingSystems ThinkingMarketing ManagementEmail MarketingSemBusiness DevelopmentDigital MarketingMarketing CommunicationsManagementStrategySustainability AppraisalMarketing StrategyOnline AdvertisingOrganizational LeadershipDigital Project ManagementDigital StrategyBusiness PlanningSocial Media MarketingMarketing

ABOUT HOLLY MIDDLETON

An experienced digital business consultant, specialising in end-to-end digital change projects. Motivated to assist enterprise organisations, domestically and internationally, reach their potential across a range of strategic business and digital improvement areas.As a business leader and consultant, my primary focus is understanding the business of our clients, extracting the right information and sourcing insights to allow for informed, data-driven strategic decision-making. I work closely with our clients to develop a clear path towards achieving their business, marketing and digital goals. I ensure this consultation provides clarity in exactly where we are aiming to get to, how the strategy is to be executed, why it has been recommended, what role it will play in the business\' long term future and who will be critical to its success. This transparency and actionable guidance equips my departments clients with the information and tools necessary to successfully take strategies off paper and into practice.Specialty Areas: Digital Transformation & Innovation Management - Agile Delivery - Data & AI for improved TX - Digital Product & Experience Design - CX & Journey Analysis - Digital Project Management - Client Relationship Management

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Holly Middleton — Associate Partner (Data, Ai & Technology Financial Services) at IBM in London, GB | Unifers