Holly Freed

Partner Brand Strategist @1744 Marketing

Chicago, IL, US

Collaborate with partners to develop and execute business growth strategies, including market analysis, target audience identification, and competitive positioning- Identify new business opportunities, partnerships, and potential clients to expand the agency\'s client base- Develop and maintain strong relationships with clients, serving as a trusted advisor and delivering strategic insights- Lead brand strategy development, ensuring alignment with clients\' objectives and market trends- Develop comprehensive brand guidelines and oversee their implementation across various marketing channels- Develop and implement social media strategies to enhance brand visibility, engage audiences, and drive traffic to clients\' websites- Create and curate compelling content for social media platforms, ensuring alignment with brand guidelines and target audience preferences- Plan, develop, and execute targeted email marketing campaigns to nurture leads, drive customer engagement, and support business goals- Develop captivating email content, subject lines, and calls to action to optimize open rates, click-through rates, and conversions- Collaborate with designers and developers to create visually appealing and user-friendly websites that align with clients\' brand strategies- Oversee the creation of marketing collateral, including brochures, presentations, sales materials, and promotional items- Build and maintain strong relationships with clients, serving as the main point of contact for strategic discussions and project updates- Conduct regular client meetings, presentations, and workshops to discuss strategies, results, and future initiatives- Proactively identify client needs, propose new marketing opportunities, and provide strategic recommendations.

Baldwin Wallace University

Bachelor of Arts (B.A.)