Holly Czuba
Marketing Director @Cumberland Companies
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WORK HISTORY
Marketing Director @Cumberland Companies
Nashville, TN, US
Responsible for managing branding (online and at facilities), websites, CRM and email databases, recruiting, email marketing, SEO, content for multiple companies under the Cumberland umbrella. Focusing on wholistic, omni-channel marketing and sales operations improvements. Cumberland encompasses 10 branch locations with 8 International Truck Dealerships, 2 Idealease locations across Middle Tennessee and Central and Northeast Florida and has a Corporate Headquarters in Nashville, TN. Company Highlights Include- 2022 IC Bus Dealer of the Year- 2022 International Presidential Award- 2022 Top Company for Women to Work for in Transportation by the Women in Trucking Association- 2022 Featured on Orlando\'s WESH New 2 (Story on the new Electric Powered IC School Bus)- 2021 IC Bus Diamond Dealer Award- 2020 Top Company for Women to Work for in Transportation by the Women in Trucking Association- 2020 Tennessee Trucking Association Young Professional of the Year (Holly Czuba)- 2020 (August)- Acquired 6 Additional Dealership Locations in Florida- 2019 Tennessee Trucking Association Young Professional of the Year (Patrick Mendenhall)- 2019 Tennessee Governor\'s Environmental Stewardship Award Winner (Clean Air Category)- 2019 MV Walkaround Regional Winner- 2019 IC Bus Pursuit of Excellence Award- 2019 ATD Dealer of the Year Finalist- 2018 International Dealer of the Year- 2018 Tennessee Department of Energy & Conservation\'s Sustainable Transportation Award - 2018 Tennessee Governor\'s Environmental Stewardship Award Nominee- 2018 IC Bus Walkaround People\'s Choice Video Competition Winner- 2018 Founded Young Professional Committee with the Tennessee Trucking Association- 2017 International Dealer of the Year- 2017 LT Walkaround People\'s Choice Video Competition Winner- C10 Covered in Industry Magazines Numerous Times in the Last Year- C10 Smashing the 10 MPG Barrier in September 2017- Diamond Edge Certified Service Teams
EDUCATION
Mercersburg Academy
High School Diploma
The University of North Carolina at Chapel Hill
BFA, Fine Art & Art History
SKILLS
ABOUT HOLLY CZUBA
As a seasoned marketing and communications professional, I am deeply committed to delivering value through strategic execution. I set high expectations for myself and my team, striving for excellence in every project. My work ethic is rooted in efficiency—I believe in working smarter, not harder, and focus on streamlining processes to maximize results. I am creative and will bring new perspectives and questions to any project.Collaboration is at the heart of my approach. I thrive in team environments where ideas flow freely, and every member is driven towards shared success. I am goal-oriented and results-driven, constantly seeking innovative ways to improve and adapt. My experience spans a holistic, omni-channel approach to marketing and communications, understanding that behavior change is as much about operational and environmental enhancements as it is about messaging, exposure, and engagement.I am passionate about building strong relationships, knowing they are the foundation of any great accomplishment. By promoting valuable, relevant information and resources, both internally and externally, I help meet business and industry goals while making a positive impact on those around me.Skill Set:Marketing Operations and Process ImprovementSEO (On-Page and Off-Page)Keyword Strategy and Local SEOGraphic and Web DesignCampaign and Landing Page OptimizationContent Marketing and Social Media ManagementEmail Marketing and Marketing AutomationContent Creation and Design Software ProficiencyWebsite Analytics and CRM ManagementTraining, Education, and Team LeadershipBusiness Growth, Transformation, and Process StreamliningKey Characteristics:High Standards and Strong Work EthicClear Communication and Persuasion SkillsResourcefulness and CommitmentResults-Driven and Business-OrientedStrategic Vision and AdaptabilityPassionate, DirectGuiding Principles:80/20 Rule: Focus on the critical few.Strive for progress, not perfection.Take initiative: Start wherever you are.Use metrics that matter.Stay connected with your team.Plan thoroughly, but remain flexible.Build and maintain trust.Seek and embrace direct feedback.
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