Holly Worthington
Popcomms - Founding Director @Popcomms
Signup · Get unlimited contacts
WORK HISTORY
Popcomms - Founding Director @Popcomms
POPcomms is a buyer enablement platform built specifically for Industrial, Healthcare and Advanced Technology businesses - giving marketing and BD teams a single, controlled environment to store, present, personalise, share and track content at scale.Where bespoke builds once took months, teams can now create and update buyer experiences in minutes. Where content once drifted across regions and partners, it\'s now governed, consistent, and measurable.Helping buyers make sense of complex solutions - so they can move forward with confidence.Customers include ABB, Becton Dickinson, GEA, JSP, Safeware and DMI
EDUCATION
Nottingham Trent University
BA Hons, English Lit
SKILLS
ABOUT HOLLY WORTHINGTON
I didn\'t start out in SaaS. I started in communications agencies, organising large-scale B2B events for complex industrial, healthcare, and technology businesses.Sales teams would leave energised from immersive, high-impact brand experiences. Then they\'d go back into the field.And it was laptops full of endless PowerPoints. Unruly Excel files. Static PDFs. Cluttered folders.The \"wow\" stopped at the event door and that gap became the opportunity.We started building high-impact sales presentations that felt like digital experiences. Structured. Interactive. Visual. Buyer-focused. They worked. But bespoke builds were slow to update and impossible to scale globally.So we built POPcomms.What started as crafted sales experiences evolved into a Buyer Enablement Platform - giving Industrial, Healthcare and Advanced Technology organisations a single, controlled environment to store, present, personalise, share and track content at scale.In practice, that means sales teams can personalise conversations in minutes, not weeks. Marketing can push updates instantly across global teams. And buying groups can review and share content internally knowing everything is current, consistent, and accurate.Teams at ABB, Becton Dickinson, GEA and JSP use POPcomms to do exactly that.In complex, high-value sales environments, the issue isn\'t product quality.Buying committees don\'t stall because your solution isn\'t good enough. They stall because buyers can\'t build a shared picture of it.It\'s clarity. Control. Confidence.If you\'re in Industrial, Healthcare or Advanced Technology and your team is struggling to explain complex solutions, keep content consistent, or move buying committees forward - this is what POPcomms was built for.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.