Holly McGeown
Marketing Director @Vault
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WORK HISTORY
Marketing Director @Vault
Vault is a B2B & B2C SaaS MarTech marketplace helping enterprise brands turn customers into superfans using behavioural data. • Built a B2B demand generation engine from zero, securing early commercial partnerships with enterprise brands purely on strategic vision and proof-of-concept, with no live product, validating market appetite and creating a high-value pre-launch pipeline.• Owned and executed go-to-market strategy for a category-defining B2C data-selling app, achieving 86% data connectivity among beta users and positioning Vault as the market leader pre-launch.• Built founders’ personal brands as a demand gen lever, growing LinkedIn followings from 200 to through high-engagement thought leadership content, directly generating inbound enterprise leads worth £800k pipeline.• Optimised acquisition funnel economics, reducing CAC by 28% and improving LTV:CAC ratio from 2.1:1 to 4.5:1, directly enhancing investor appeal and acquisition readiness.• Pioneered a new market category for real-time behavioural data in loyalty and lifestyle insights, launching education campaigns that reframed how brands value and activate customer data.• Chaired cross-functional GTM squad (sales, product, marketing, operations) to test, validate, and scale campaigns rapidly, cutting time-to-market for new initiatives from 6 weeks to 8 days.• Designed investor narrative linking traction, unit economics, and TAM to secure £375k seed funding and deliver a 360% valuation uplift, increasing valuation from £500k to £2.3M.
EDUCATION
University of Birmingham
MSc, Marketing
CIM | The Chartered Institute of Marketing
Diploma in Professional Digital Marketing, Marketing
Goldsmiths, University of London
BA (Hons), Marketing
ABOUT HOLLY MCGEOWN
Growth-focused marketing leader with a track record in scaling start-ups and brands to…
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