Holly Bauers
Account Director @SAP
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WORK HISTORY
Account Director @SAP
At SAP, I work with enterprise customers to help them run smarter, faster, and more efficiently—whether that means automating core operations, building new revenue streams, or driving growth through data and AI. I specialize in working with large, complex organizations across industries to align SAP’s Intelligent Enterprise solutions to their strategic goals.I’ve had the opportunity to lead and grow relationships with customers such as CHS, Target, Land O’Lakes, Molson Coors, and A. O. Smith—collaborating with cross-functional teams, partners, and executive stakeholders to deliver lasting value. My approach is rooted in curiosity, trust, and a deep belief in partnership as the engine of innovation.Key Contributions:Winners Circle attainment Grew strategic account footprint by delivering tailored, outcome-based solutions across cloud ERP, analytics, and digital supply chain.Developed trusted advisor relationships with senior IT and business leaders, helping customers navigate major transformation initiatives.Worked closely with partner organizations to expand solution coverage and co-deliver success across joint initiatives.Enabled customers to leverage the SAP Business Technology Platform, SAP S/4HANA, and industry cloud to become more agile and insight-driven.Actively supported key initiatives tied to experience management, operational excellence, and sustainability.SAP’s mission to help the world run better aligns with my own passion for helping people and organizations achieve more through the power of technology and strong collaboration.
EDUCATION
Saint Mary's University of Minnesota
MBA
St. Cloud State University
Bachelor of Science, Marketing
SKILLS
ABOUT HOLLY BAUERS
I bring over 25 years of experience in enterprise sales and sales leadership—driven by a genuine approach and a passion for solving complex business challenges through partnership. I thrive when collaborating with customers to understand their goals and work alongside them to deliver meaningful, measurable outcomes.Throughout my career, I’ve had the privilege of working with iconic brands like CHS, Target, Land O’Lakes, Molson Coors, and A. O. Smith. These experiences have shaped my belief in long-term, trusted relationships and the power of aligning around a shared vision.At SAP, I help customers navigate change with agility and confidence. Whether the challenge is digital transformation, operational efficiency, or sustainable growth, our Intelligent Enterprise technologies help businesses turn insight into action and innovation into outcomes.Outside of work, I’m a proud mom of two and a soon-to-be empty nester. I recharge by golfing, hiking, traveling, and spending time at our family cabin in Northern Minnesota. I\'m also deeply committed to giving back, founding the MN Chapter of Christmas Tree Santas, which provides over 150 fully decorated Christmas trees annually to families in need. Thanks to a special partnership with Home Depot, we’ve been able to grow this effort and bring joy to more households each season. Always happy to connect—whether you\'re curious about SAP, our partner programs, or just want to talk shop.
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