Hollis Shoor
Senior Director of Research @Turo
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WORK HISTORY
Senior Director of Research @Turo
San Francisco, CA, US
EDUCATION
University of Vermont
Bachelor of Arts, Political Science
SKILLS
ABOUT HOLLIS SHOOR
A senior insights leader with a track record of setting a vision and scaling insights teams to meet the business needs of high-growth companies within the technology and financial services industries looking to bring my success collaborating with cross-functional leaders to identify business opportunities, align priorities, and inject strategic insights into the decision-making fabric of the organization to drive transformative business growth. Enabled greater research nimbleness and responsiveness through multiple initiatives and capabilities, including scaled rolling research, rapid response platform, and blanket approvals. Drove a single platform data collection strategy from 10+ vendors, launched a global in-app safety sentiment survey, and introduced new research tools and capabilities. Defined top-level Objective and Key Results (OKR) to develop regular safety sentiment tracking, embedding results in business reviews, and socializing implications through multiple forums and communication channels.SELECTED ACCOMPLISHMENTS: Accelerated testing by 132%(half over half), and the team exceeded annual product goals by 6%. Improved data collection efficiency by 50%, reduced costs by 15%, and increased the rapid response research to deliver results within 72 hours. Globally operationalized the safety sentiment and created a consistent approach to measuring safety sentiment, scaling tracking from 1 to 14 countries across three customer segments.ADDITIONAL SKILLSMarketing | Influence | Analytical Skills | Collaborate | Market Research | Analytics | Leadership | Communications | Innovative | Survey | Coaching | Communication | Creative | Customer Engagement | Data Analysis | Data-driven Insights | Passion | Positive | Qualitative Research | Quantitative Analysis | SPSS | Strategic Marketing | Digital Marketing | Impact Report | Social Media | Brand Marketing | Business Leaders | Customer Experience | Data Collection | Global Marketing | Goals | Digital Products | Digital Apps | B2B | B2C | Fintech | Campaign Measurement | Segmentation | Primary Research | Vendor Experience | Secondary Research
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