Hilary McGuckin
Vice President of Marketing @Keepme.ai
Signup · Get unlimited contacts
WORK HISTORY
Vice President of Marketing @Keepme.ai
EDUCATION
Digital Marketing Institute
Digital Marketing Professional Diploma, Digital marketing - SEO, content optimisation, social media, PPC, analytics
Queen's University Belfast
Marketing, Advertising & Public Relations Diploma, Marketing
Queen's University Belfast
English Ba Hons, English Language and Literature/Letters
ABOUT HILARY MCGUCKIN
Senior marketing leader in technology with a strong record in AI product launches, GTM planning and execution, and category building. I scale revenue engines, launch global campaigns, and turn research into positioning that wins markets. My experience spans building and leading growth teams, managing agencies and third-party suppliers, and running global marketing research that informs strategy and messaging.I specialise in product marketing, demand generation, and pipeline creation for complex B2B solutions. I am as comfortable in the boardroom as I am in the build: setting strategy, owning commercial targets, and then staying close to the work so ideas ship on time and to a high standard. I lead with clarity, roll up my sleeves when needed, and keep creativity and execution tightly aligned.Selected outcomes include double-digit conversion uplifts, triple-digit improvements in lead-to-opportunity rates, brand rebuilds that accelerate growth, and global GTM programmes across the UK, North America, Europe, and APAC.Focus areas: AI, GTM strategy, product marketing, growth leadership, ABM, research and insights, CRO, integrated campaigns, partner marketing, analytics, and MarTech.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.