Hitesh Kukreja

WORK HISTORY

EDUCATION

ABOUT HITESH KUKREJA

I come from a retail family, and my understanding of consumers started long before I studied business or marketing. Growing up around a family-run store taught me early on that people don’t just buy products, they buy trust, familiarity, and how a brand makes them feel.That foundation led me into organized retail, where I learned how consumer experience is designed and delivered at scale. From my early professional experience in eyewear retail to working with adidas across different store formats and markets, I’ve built a strong on-ground understanding of customer behavior, service execution, and retail operations.Working on the shop floor trained me to do more than sell. I learned how to manage multiple customers without compromising individual attention, how to use open-ended conversations to uncover real needs, and how honest guidance builds long-term trust. These experiences shaped how I observe consumer behavior, through hesitation, decision-making, and post-purchase confidence.I am currently pursuing an MBA in Marketing, where concepts such as consumer behavior, segmentation, and market analysis strongly resonate with my real-world experience. I enjoy connecting theory with what I’ve seen firsthand, I translating customer insights into meaningful experiences rather than assumptions.Alongside retail and academics, my background as a theatre artist has strengthened my ability to observe, listen, and understand human behavior, skills that naturally support roles focused on consumer insight, experience design, and marketing strategy.I’m driven by continuous learning, grounded thinking, and the belief that strong brands are built when organizations genuinely understand the people they serve