Hit Lathiya

Digital Marketing Specialist @Greenedge Energy Llp

Surat, IN

Although Deye Inverters is already an established brand, we successfully launched and built brand awareness in West India, which included:Setting up the Brand, Marketing, Media Planning, Social Media, and Digital verticals, including recruiting agencies and team members to manage these functions.Designing the website and app.Extending the brand identity to 50+ sub-brands and services.Developing a unique Tone of Voice for social media, digital platforms, PR, and IVR.Creating the overall creative and media launch plan for operations in West India.Leading creative development and execution of branding across all customer touchpoints.Planning and executing booth fabrication for exhibitions and events, ensuring brand consistency and impactful presentation.Generating B2B EPC Business Owners leads and Solar Inverter leads for GreenEdge and Deye Inverters through targeted marketing strategies to drive business growth in the West India market.