Hindi Michelle Marciniak
Marketing Manager @Computerland Of Silicon Valley
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WORK HISTORY
Marketing Manager @Computerland Of Silicon Valley
CA
Solid Channel Marketing Management of lead gen programs and partner digital marketing and customized demand generation/digital campaigns with Tier 1 IT manufacturers in the Cloud, UC, Hardware/Software, Storage and Security • Manage MDF and Co-Marketing Accounts with Barracuda, HP / HPI, Microsoft, Intel, Veeam, Dell, VMware, Xerox, and others• Undertake continuous analysis of the competitive environment and consumer trends• Research and prepare RFPs for state and local government contracts• Manage all marketing for the company and activities within the marketing department• Analysis of customer research, current market conditions, and competitor information• Work closely with Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations• Oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR• Implementing channel campaigns in order to expand market share and pursue aggressive growth targets. • Manage the productivity of the marketing plans and projects• Monitor, review, and report on all marketing activity and results• Deliver marketing activities within agreed budget• Report on return on investment and key performance metrics• Collaborate with internal stakeholders to design and implement campaigns. Create and manage project plans. • Analyze active campaign metrics to ensure operational integrity• Understand target segments, data exchanges, and 3rd party integrations• Engage, influence, and educate key opinion leaders and stakeholders• Monitor industry best practices
EDUCATION
Wichita State University
Business Administration, Marketing
Richland Community College
Computer Science, Computer Studies
Northern Virginia Community College
Graphic Design, Graphic Art/Design
North Garland High School
General, General
ABOUT HINDI MICHELLE MARCINIAK
As a Marketing Manager at ComputerLand of Silicon Valley, I have been leading channel marketing initiatives for over 7.5 years, working with Tier 1 IT manufacturers in the Cloud, UC, Hardware/Software, Storage, and Security sectors. My core competencies include managing MDF and co-marketing accounts, undertaking competitive and consumer analysis, preparing RFPs for government contracts, and overseeing the marketing department activities. My mission is to create and execute effective lead generation and partner digital marketing campaigns that drive sales and growth for ComputerLand and its clients. I have a track record of designing and developing focused integrated marketing campaigns involving print and online advertising, direct mail, tradeshows, and sales tools. I also have experience in managing SEO/SEM, social media, and online campaigns, as well as monitoring and optimizing ROIs and budgets. I am passionate about staying on top of the latest industry trends and client needs, and delivering innovative and customized solutions.
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