Himanshu Kumar

Summer Marketing Intern @Sapphire Foods India Limited

New Delhi, IN

As a Marketing Intern at Sapphire Foods, the franchise operator for KFC in India, I was entrusted with a dual-focused role combining exploratory business research and local store marketing (LSM) support. My key contributions include:Conducted in-depth store-level research by visiting multiple KFC outlets in Delhi NCR to evaluate the effectiveness of in-store operations, including:Display and execution of marketing materials.Staff behavior towards customers and delivery personnel.Cleanliness, staff grooming, and hygiene practices.Footfall vs. daily sales, weekly performance trends.Influence of store locality and accessibility.KFC’s visibility on Google Maps and social media platforms.Assisted regional marketing heads in New Store Opening (NSO) activities and on-ground promotional events, ensuring timely execution and brand compliance.Contributed creative brand promotion ideas, with a focus on engaging college students through relevant and relatable marketing approaches.Supported Local Store Marketing (LSM) initiatives, including organizing events and exploring partnership opportunities with local institutions and communities.Coordinated with vendors and suppliers for marketing materials, ensuring timely availability and smooth logistics during events.Conducted market research and competitor analysis to identify trends, consumer behavior, and insights to strengthen KFC’s market positioning.

IIEBM Indus Business School

PGDERP

Karim City College Jamshedpur

Bachelor of Commerce - BCom