Hilary Kolman
VP, Group Director @Digitas North America
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WORK HISTORY
VP, Group Director @Digitas North America
Jack-of-all-trades for insights team on major financial services brand, bringing forward best practice approaches on media effectiveness measurement and reporting, adding rigor to targeting and audience insights and distilling complex reporting into executive summaries for senior leadership • Leader of ‘Voice of Consumer’ research for major consumer apparel brand, developing data-forward strategy for audience prioritization, uncovering brand differentiators and opportunities through Drivers Analysis survey and facilitating workshop with senior leadership to define priority areas of focus • Architect of new approach to Business Insights for Consumer Electronics client, evolving the capability from a 3 person reporting-based Business Intelligence team to 9 Analysts, Managers and Directors responsible for rigorous data-driven Audience, Competitive & Category insights • Translator of complex data analyses into presentations and case studies for C-Suite and other audiences not accustomed to thinking delivered to key stakeholders and C-Suite executives
EDUCATION
Connecticut College
Bachelor's degree
SKILLS
ABOUT HILARY KOLMAN
An experienced leader who thrives on figuring out how to turn data into insights that…
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