Ralph Pici
Senior Vice President, Group Account Director @Digitas North America
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WORK HISTORY
Senior Vice President, Group Account Director @Digitas North America
NY, US
Global account lead for Mondelez International, serving as the primary business and strategic partner across Publicis Groupe for AIDA—Mondelez’s enterprise GenAI platform spanning GenAI, agentic systems, predictive AI, responsible AI, and RAG across iconic global brands including Oreo, Chips Ahoy, Cadbury, Milka, Lacta, SPK, Nutter Butter and Ritz.I currently lead one of the most complex marketing transformation initiatives within Publicis Groupe, responsible for the global AIDA platform for Mondelez. AIDA is an enterprise AI-driven marketing ecosystem designed to integrate creative, production, data, and technology into a unified system that allows Mondelez brands across global markets to operate faster and more intelligently.My role sits at the intersection of business strategy, marketing innovation, and operational integration to shape how modern marketing infrastructure—AI, data platforms, and content systems—can translate into measurable business outcomes. That requires orchestrating multiple agencies, disciplines, and technical partners while ensuring the client experiences a cohesive, strategic partnership.• Partner closely with senior client leadership to shape long-term AI roadmaps, make smart trade-offs across speed, risk, and scale, and ensure innovation aligns to business outcomes.• Lead and orchestrate cross-disciplinary teams across strategy, creative, product, engineering, data science, legal, and UX—aligning Publicis Groupe’s “Power of One” model to complex, global delivery.• Focused on unlocking speed to value through GenAI by simplifying complexity, building scalable ways of working, and creating clarity in highly ambiguous environments.
EDUCATION
Penn State University
BS, Marketing
SKILLS
ABOUT RALPH PICI
T-SHAPED LEADER | ARTIFICIAL INTELLIGENCE (Ai) I DIGITAL STRATEGY I CX | DATA With over 20 years at the forefront of Digital Transformation, AI, CX, Data and Digital: I specialize in driving businesses towards significant growth and innovation, including deep involvement in artificial intelligence and digital marketing. I have a strong visionary outlook, underpinned by strategic and critical thinking. My journey is equally divided between leading agency teams and steering corporate marketing divisions, allowing me a unique dual perspective that strengthens my approach to marketing leadership and customer-centricity. This blend of experiences has been instrumental in broadening my capabilities, not just in marketing but also in aligning closely with sales and operations to support and drive a holistic organizational agenda.My professional path has been marked by a deep commitment to developing innovative solutions that drive exceptional performance outcomes. Whether it’s pioneering new digital marketing strategies, using artificial intelligence to accelerate throughput, enhancing brand strategy and positioning, or maximizing revenue growth through data-driven strategies, I thrive on challenges and the opportunity to transform potential into tangible success.Specializing in generating sustainable revenue streams, I\'ve successfully assembled and guided high-achieving cross functional teams to profitable success. My collaborative spirit has established me as a trusted consultant to the C-suite, investors, private equity, start-ups and key corporate and agency stakeholders, fostering enduring professional bonds across various industries.KEY SKILLS: Artificial Intelligence l Brand Strategy | Growth Strategy | Brand/Account Planning | Strategic Planning | Digital Marketing | Digital Strategy | Digital Experiences | Startup | User Experience Strategy (UX)| Creative Strategy | Content Strategy | E-Commerce | DTC | Performance Marketing | Social and Earned Media | B2C, B2B, B2B2C | Paid Media, Performance Media | Integrated Marketing | Omni-channel | Revenue Officer | CRM | SEO | Client Partner | Demand Generation | Digital Media | Private Equity | Advertising | Digital Transformation | Strategic Partnerships | Client Relationships | Product Incubation | Brand Development | P&L Ownership | Budgeting and Financial Analysis | GenAI | Innovation | Marketing Strategy | Quantitative & Qualitative Research | SAAS | Digital Product
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