Hiba Tawk

Art Director @B-Yond

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Art Director @B-Yond

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As the Art Director at B-Yond, I oversee the development and maintenance of all visual assets across social media channels, website, client presentation decks, and email banners. Key Highlights Formulated creative strategies to boost brand visibility and engage target audiences in a competitive market. Transformed marketing content into engaging LinkedIn posts using video editing and motion graphics to enhance impact and boost engagement. Collaborated on a website revamp to drive brand awareness and enhance user experience and engagement. Simplified complex technical graphs and diagrams into clear, concise visuals. Redesigned technical presentations into visually engaging decks tailored for client-facing use. Designed one-pagers and print assets to enhance sales and marketing initiative.

EDUCATION

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Holy Spirit University of Kaslik - USEK

Bachelor of Arts - BA

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Holy Spirit University of Kaslik - USEK

Bachelor of Science - BS

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Holy Spirit University of Kaslik - USEK

Master of Architecture - MArch

ABOUT HIBA TAWK

Summary As an Art Director, designer, brand strategist, and illustrator, I have strong international experience across North America, Europe, and the Middle East. I am passionate about creating meaningful and memorable brand moments through innovative campaign work, and I have experience planning and producing both traditional and digital marketing strategies to meet each client’s specific project and business goals. I earned my Master’s Degree in Architecture from Université Saint-Esprit de Kaslik in Lebanon as well as two undergraduate degrees in Architecture and Visual Arts. My technical proficiencies include Adobe Creative Suite, Webflow, Figma, AutoCAD, and 3ds Max. I continuously keep up to date with the most modern technologies and industry trends in design and marketing. Additionally, I work well in fast-paced, deadline-driven environments, ensuring each project is completed on time and to meet client expectations. Highlights of Skills • Art Direction • Client Engagement • Marketing and Brand Campaigns • Project Planning • Budget Management • Branding • Visual Conceptualization • Creative Thinking • Design Solutions • Typography • Motion Graphics • Video and Photo Editing • Illustration • 3D Rendering • Storytelling Please feel free to connect with me at h••••••••@gmail.com

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Hiba Tawk — Art Director at B-Yond in Toronto, ON, CA | Unifers