Hae Jin H.
Director of Social Media Marketing @Inovalon
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WORK HISTORY
Director of Social Media Marketing @Inovalon
With a focus on social media marketing strategies, I drive engagement, foster connections, and position Inovalon as a cloud-based SaaS innovator serving the healthcare industry.Key Achievements:Conceptualized, built, and activated an employee advocacy program to harness the collective power of Inovalon employees and boost brand awareness for Inovalon and employees. Drove digital campaigns, expanding Inovalon\'s reach and engagement across social channels.Collaborated with cross-functional teams, aligning social media efforts with broader organizational goals.Established best practices for paid campaigns, ensuring effective allocation of resources and maximizing the impact of our social media advertising efforts. Identified user experience gaps from ad copy and creative to landing page experience. Guided demand gen/lead gen team on when and how to use ad types and messaging for the different stages of customer journey. Conducted A/B tests to demonstrate effectiveness of using font style and sizes to create visuals that garner better engagement. Designed campaigns to share Inovalon\'s story, showcasing our commitment to advancing healthcare through SaaS solutions, data insights, and AI/ML technologies.Strategically planned and activated promotions industry conferences, leveraging new tactics such as shout-outs and live streams, resulting in top-performing posts for the events.Managing and improving our online reputation, particularly on review sites such as Glassdoor and Indeed.
EDUCATION
UCLA
Cinema and Media Studies/Film Production
University of Oklahoma
B.A.
ABOUT HAE JIN H.
When DXC Technology launched in 2017, my team and I activated a global social media…
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