Matthew Frazier
Senior Social Media Manager @New York Cruise Lines, Inc
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WORK HISTORY
Senior Social Media Manager @New York Cruise Lines, Inc
New York, NY, US
La Barca Cantina, North River Lobster Company, The BEAST + Circle Line CruisesSpearhead end-to-end social media content planning, creation, and publishing across platforms (Instagram, TikTok, Facebook, Twitter, YouTube), achieving consistent follower and engagement growth through innovative campaigns.Directed the development of high-impact photo, video, and social-first content, collaborating with designers, video editors, and agencies to align with brand-building and sales-driving objectives.Built and managed influencer strategies, cultivating long-term partnerships that amplified brand visibility and drove measurable ROI. Coordinated influencer visits and campaigns in collaboration with PR and marketing teams.Oversaw daily community management, responding to audience inquiries, building rapport, and fostering an engaged online community. Partnered with Guest Services to ensure seamless support across platforms.Monitored and analyzed social media KPIs (engagement rates, reach, traffic, video views) to inform data-driven strategies, improve campaign performance, and meet monthly goals.Supervised seasonal interns and freelance staff, providing training, mentorship, and project oversight to support team growth and content excellence.
EDUCATION
St.Edward's University
Bachelor of Arts, Communication, - Minor Theater Arts
ABOUT MATTHEW FRAZIER
A marketing specialist with experience infusing storytelling and bold content creation into an analytics based strategy, to facilitate authentic audience growth and development through community focused initiatives. Fluent in GIFs.
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