Mariel Garcia
Marketing and Communications Lead @Cozero
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WORK HISTORY
Marketing and Communications Lead @Cozero
Berlin, DE
Own Cozero’s market positioning and narrative, translating complex climate, regulatory, and product topics into clear, credible messaging that resonates with enterprise decision-makers.• Lead product marketing as a cross-functional discipline, aligning product, engineering, sales, and customer success to shape differentiated value propositions, launches, and customer-facing narratives.• Drive go-to-market strategy for new products and markets, connecting product strategy with commercial execution in fast-moving, category-defining environments.• Develop and steer qualified demand and pipeline strategy, owning top-to-mid funnel performance and partnering closely with Sales and RevOps on targets, lead quality, and conversion.• Execute multi-channel growth strategies across inbound, outbound, partnerships, and events, balancing experimentation with performance and scalability.• Build high-impact content and sales enablement, from core narratives and decks to campaigns, demos, videos, and localized assets that support revenue and adoption.• Own marketing operations, analytics, and martech, optimizing the funnel and managing tools across web, email, search, social, and paid channels.• Manage and lead external agencies and freelancers, scaling execution while maintaining strategic coherence, quality, and speed.
EDUCATION
University of Arizona
B.Sc., Environmental and Water Resource Economics
Technische Universität Berlin
M.Sc., Environmental Planning
FH Münster
Guest student, European Business
University of Arizona, Eller College of Management
Marketing
SKILLS
ABOUT MARIEL GARCIA
Hey, I’m Mariel Marketing & Communications Lead at Cozero. I craft the strategy behind how we position, communicate, and scale one of Europe’s most forward-leaning climate tech platforms as we empower enterprises to turn decarbonization from a compliance burden into a competitive advantage.My work sits at the intersection of brand leadership, content strategy, and demand generation. I partner closely with commercial, product, and executive teams to ensure our story is sharp, credible, and useful to the people who need it most—whether it shows up in a sales narrative, a press release, or a single LinkedIn post.Across nearly a decade in marketing and communications, my through-line has stayed the same: taking complex topics and translating them into clear, compelling narratives that move people to act. My background in environmental economics and planning helps me connect the dots between science, policy, business impact, and what actually resonates with enterprise decision-makers.
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