Henry Drakeford

Principal - Technical Product Manager @DIRECTV

Atlanta, GA, US

Owned the product roadmap and execution for DIRECTV’s external partner POS tools, managing requirements prioritization, backlog grooming, and sprint planning in collaboration with internal and external development teams.•Spearheaded API product development and integration, enabling seamless ordering flows (serviceability, product selection, payment, account setup) and driving adoption across major partners.•Led go-to-market strategy and launches of two external POS tools, which now process 90% of DIRECTV Video orders, optimizing user experience and increasing conversion rates.•Oversaw partner success and account growth by managing technical relationships with clients worth $5M–$20M annually to DIRECTV.•Implemented product analytics dashboards to monitor KPIs (automation rate, error rates, conversion), sustaining 98% automation success.•Directed migration of 25+ APIs from AT & T systems during DIRECTV’s corporate separation, ensuring platform scalability and continuity.•Championed customer-centric enhancements through focus groups and feedback-driven product improvements, increasing agent efficiency and purchase satisfaction.

Kennesaw State University

Master of Business Administration (MBA)

Hampton University

Bachelor of Science (B.S.)