Chandan S

Salesforce Marketing Cloud Specialist @DIRECTV

Designed and deployed fully automated transactional email workflows using Journey Builder with API event triggers:Developed real-time transactional journeys that automatically responded to specific user actions (such as purchases, sign-ups, or support ticket creation), reducing manual intervention and improving customer satisfaction by 35%. Ensured the data binding and API payload structure complied with system expectations and integrated with CRM platforms for personalized delivery.• Restructured Salesforce Marketing Cloud’s data layer by auditing and optimizing legacy data extensions:Identified performance issues due to outdated or bloated data structures. Created scalable data extension hierarchies, cleaned obsolete records, enforced retention policies, and optimized field-level indexing. Resulted in faster query execution, improved automation efficiency, and reduced API timeouts in high-volume campaigns.• Implemented Distributed Marketing within SFMC for a multi-branch client to empower regional teams:Configured Distributed Marketing setup for Sales and Customer Success teams, giving them access to approved marketing journeys. Ensured compliance with brand standards while allowing localized content control. Set up permissions, configured Quick Send, and trained teams on campaign execution.• Led complete end-to-end implementation of SFMC for a multinational organization with complex marketing needs:Managed Marketing Cloud onboarding including account setup, domain authentication (DKIM, SPF), Reply Mail Management configuration, SAP provisioning, and CRM syncing. Collaborated with IT, marketing, and compliance teams to establish a robust marketing ecosystem with audit-ready processes.• Developed a dynamic, multilingual preference center using CloudPages and AMPscript for global user base:Created an interactive CloudPage-based preference center that auto-detected language and region using query parameters and cookies.