Henok Yeshanew
Marketing Director @Track Limits
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WORK HISTORY
Marketing Director @Track Limits
Conceptualized and launched a motorsport-focused digital media platform, achieving over podcast downloads and 3 million YouTube views through strategic content optimization-Scaled global audience reach to 10 million viewers, securing top-tier rankings including Top 10 in the USA Sports category and Top 100 globally in podcast charts.
EDUCATION
St. Thomas Aquinas High School
High School Diploma, Social Sciences
Mohawk College
Business Certificate , Business/Commerce, General
McMaster University
Bachelor of Arts (B.A.), Combined Honours in Economics and Political Science
SKILLS
ABOUT HENOK YESHANEW
Strategic Marketing Leader Driving Transformative GrowthWith a decade of experience at the intersection of marketing strategy, brand development, and growth execution, I thrive on crafting data-driven campaigns that deliver measurable results. I’ve helped businesses—from startups to established brands—achieve milestones such as- 150% growth in market reach- 45% higher customer acquisition rates- Exceptional campaign ROI of up to 15XAs the Founder of a full-service marketing agency and fractional CMO for multiple brands, I’ve built and led high-performing teams that achieved sustainable revenue growth and industry recognition. Whether designing integrated marketing ecosystems, scaling innovative campaigns, or crafting compelling brand narratives, I leverage a unique mix of creativity, analytics, and leadership to create impact. Key Highlights- Visionary Leadership: Directed cross-functional teams across industries, boosting team productivity by 40%- Award-Winning Expertise: Honored as a Top 40 Under 40 recipient, regularly sharing insights via industry keynotes and publications like Entrepreneur Magazine- Growth Catalyst: Spent over $50 million in ad spend across social media for clients and generated above industry average ROI. Passion Areas- Helping startups scale with strategic marketing frameworks- Leading data-informed growth initiatives across multiple channels- Exploring innovation in media, technology, and community engagementLet’s connect and explore how I can help your business achieve its next growth breakthrough.
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