Donna Henderson
Marketing Executive @Texas Ramp Project
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WORK HISTORY
Marketing Executive @Texas Ramp Project
TX, US
EDUCATION
University of Missouri-Kansas City
BA, Business
The University of Dallas
MBA, International Management
SMU Cox School of Business
Graduate Certificate, Marketing
ABOUT DONNA HENDERSON
Marketing executive with a 10+ year record of success crafting go-to-market strategy, maximizing campaign ROI, and increasing conversion rates. Strengthening Marketing Impact: How I Streamline M & As and Increase Market Share: • Carved out a $1B business while streamlining 4 M & As, increasing market share, accelerating revenue growth, reducing overhead expenses, and hiring skilled teams. • Achieved exposures with no negative ratings stemming from 164 articles/blogs. • Secured market presence in a highly available and redundant environment. Boosting Lead Conversions: • Drove a 134% increase in marketing sourced leads over 90 days by developing Evoque\'s messaging campaign in support of the Foghorn Consulting acquisition. • Positioned newly organized team to complete ~2,400 new requests per month, winning over an average of 530 new contracts with a +20% conversion ratio. • Contributed 33% of all software downloads by launching the Eloqua lead management platform in 6 countries, garnering leads to the sales funnel. My Forward-Thinking Leadership Approach: • Reorganized 1,126 employees by consolidating 5 disparate organizations while reducing headcount, re-allocating resources, and establishing goals/objectives. • Built and directed a 30-person international team dispersed across 3 countries. • Forged and leveraged 20+ industry analyst relationships to yield actionable market insights.
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