Heloisa Lorenzini
Performance & Social Media Manager @Mage Marketing
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WORK HISTORY
Performance & Social Media Manager @Mage Marketing
Managed cross-platform campaigns (Google Ads, CM360, Meta, TikTok, LinkedIn) with monthly budgets of $40K–$80K, driving 15–25% ROI improvements and 10–20% CPA reductions.•Built advanced dashboards with Google Analytics & Adobe Analytics to identify 5–15% conversion rate gains.•Led A/B testing and CRO initiatives that boosted funnel efficiency and reduced customer acquisition costs.•Partnered with creative teams to align ad messaging and visuals with audience targeting, enhancing engagement and CTR by 10–18%.
EDUCATION
EBAC - Escola Britânica de Artes Criativas e Tecnologia
Postgraduate Degree
Valencia College
Associate of Science - AS
SAGA - school of games, art and animation
Ensino Técnico
Estácio
Graduação
ABOUT HELOISA LORENZINI
I am a Paid Search and Performance Marketing professional with 5+ years of experience…
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