Helen Louise Roberts

Fitness & Outdoor Marketing Specialist @Garmin UK

Southampton, GB

At Garmin I manage product launches, marketing campaigns and activations across sponsorships, ambassadors, retail, and partner functions (social, paid media, e-commerce, PR, events).Responsibilities include: • Deliver launches and campaigns through effective planning, communication, collaboration and project management.• Act as product owner, maintaining and tracking end-to-end GTM activity.• Collate, distribute and monitor global campaigns and creative assets for owned and retailer channels, supporting localisation where needed. Work in partnership with Global, EMEA, Legal and third-party teams for compliance.• Serve as the internal client for assigned segments, briefing and working closely with internal marketing teams (Social, PR, Paid Media, Events, Visual Merchandising, E-Commerce, Design) and key stakeholders to ensure alignment with segment and business goals.• Plan and deliver impactful sponsorship, media platform and ambassador activity through strong relationship and project management.• Collaborate with key retailers to build compelling marketing plans that drive brand awareness, consideration and sales.• Weekly internal reporting and presenting to stakeholders, ambassadors, retailers and internal functions across campaigns and launches. • Support with the planning and activations at brand events to drive business and segment goals.

University of Sussex

BSc Marketing and Management

The Burgate Sixth Form

A levels