Helen Kettleborough

WORK HISTORY

EDUCATION

SKILLS

ABOUT HELEN KETTLEBOROUGH

Personal ProfileInnovative communications and marketing leader, with a successful track record in the development and delivery of communications strategies at PLC/Group level. A highly-effective and commercially astute individual with expertise in corporate, industry and financial communications and marketing, including PR, employee engagement, brand development, marketing communications and risk management. A positive change agent applying a strong intellect and strategic thinking to engage with stakeholders at all levels, including Boards and executive teams, to understand business requirements, make recommendations and influence change. Key Skills* Communications and Marketing Excellence – extensive experience collaborating with CEOs and executive management to translate business objectives into strategies that engage, inspire and influence stakeholders.* Integrated Messaging and Positioning – articulating the corporate brand across different audiences creating communication strategies that realise business objectives and resonate with multiple audiences.* Managing Relationships – applying strong influencing capabilities to achieve strategic and operational objectives within a business and with multiple external stakeholders, agencies and partners.* Culture Change – utilising communications strategies and programmes to enable organisational culture change and evolution linked to business goals.* Risk Management – navigating crises calmly, applying a measured approach and an understanding of the context of communications and the impact on diverse audiences to limit damage to the business.* Resource Utilisation – managing people and financial resources, developing and mentoring team members, applying creativity, planning and budgeting skills to achieve resource optimisation.