Helen Stalker

B2b Tech Marketing Consultant @Stalker Strategy Limited

Cambridge, GB

I help B2B tech companies with messaging and positioning for product launches - or overhauling what you already have to clarify and strengthen it.My background in market analysis enables me to quickly get to grips with your business. I review your current materials, market environment and work with your technical and market experts to develop customer-centric messaging, which is summarised in a structured framework. This creates a messaging hierarchy that makes complex information more digestible. And builds a central repository of content that can be applied in marketing materials more efficiently. It ensures consistency and a coherent flow from the corporate narrative to your target sectors, with appropriate adaptations and additions. Once the framework is complete, I can also help with the application of messaging into web pages, collateral and presentations to form your sales kit.I effectively serve as a bridge between your engineers and marketers, drawing from over 30 years\' experience in launching B2B tech products, services, applications and end-to-end solutions at start-ups and multinationals, through direct sales teams and channel partners.Clients I’ve worked with include Quvia (formerly Neuron), Northrup Grumman Sperry Marine, Origami Energy, Satcom Direct, COMSAT, Marlink, Airbus Defence and Space, Applied Satellite Technology, Cambridge Communication Systems and Inmarsat. Please message me if you\'d like an exploratory conversation.

Cardiff University / Prifysgol Caerdydd

BA Hons