Helen Glaberson
Head of Social - Lx Social @Lx
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WORK HISTORY
Head of Social - Lx Social @Lx
Joined forces with LX PR to co-found LX SOCIAL arm. The agency specialises in social media management, strategy and consultancy for food and beverage brands and venues. Clients have included Mr Lyan Group, Campari Academy, Pan Pacific London, Pernod Ricard and Bonomy Group.
EDUCATION
The University of Sheffield
2.1 Hons
Cardiff University / Prifysgol Caerdydd
Diploma in Magazine journalism
SKILLS
ABOUT HELEN GLABERSON
Social Media Heading up the social media arm at LX PR, we work with some of the largest players in the food, drinks industry, our social media portfolio includes the likes of: Stylist.co.uk, world\'s best bartender Mr Lyan and drinks giant Pernod Ricard. We offer the following services - Running of all social media accounts - Growth strategy - track recording of growing followings from 0-10k within 1 year - Giphy creation - up to 40million views on some of our client accounts - Content creation, from photography, to bespoke branded content - Instagram feed visual planning - Influencer outreach and networking - Creative direction - 7/7 engagement on your accounts - FB and Instagram Ad campaigns - previously led to sell-out events and products - One-off social media consultations and training sessions I also manage and grew my @LondonsCocktails Instagram page which has 70k+ followers and counting! My team and I are very adaptable and used to working with everyone from growing start-ups to established bars and products. We are keen to create a bespoke package that works for your budget and brand. Journalistic experience: Starting my career as a journo (with a foodie focus). Published in the following titles: Good Housekeeping UK, BarChick, World’s Best Bars, Tastemade, Just Opened London, Londonist, Huffington Post UK, Journalism.co.uk and William Reed Business Media online B2B food titles including BakeryAndSnacks.com and BeverageDaily.com Promotional content for commercial clients: British Gas, Tefal, eBay and Homebase. Previously depudised in the launch of the award-winning goodhousekeeping.co.uk and Hearst Magazine\'s first-ever paywall site goodhousekeeping.co.uk/institute. And was in-house B2B writer for William Reed Business Media across various trade titles including BeverageDaily.com and BakeryAndSnacks.Com
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