Helen Donkin
Head of Marketing and Technology @Henshaws
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WORK HISTORY
Head of Marketing and Technology @Henshaws
Harrogate, GB
As Head of Marketing and Technology, I lead the integration of creative communications, digital strategy, and IT systems to drive growth, efficiency, and innovation across all Henshaws services.My focus is on delivering ROI-led marketing campaigns, building a strong and inclusive brand, and embedding data and AI to help the organisation work smarter and reach further. I oversee both the Marketing and Technology teams, bringing people, platforms, and ideas together to enhance our impact and sustainability.This includes leading our digital transformation plans, developing new ways to connect with audiences, managing our IT infrastructure, and supporting the use of cloud and AI-enabled tools to improve systems and insight. Above all, it’s about ensuring technology and marketing work hand in hand to support people living with sight loss and other disabilities.
EDUCATION
QA Ltd
Master's degree - L7 Apprenticeship, Artificial Intelligence
University of Gloucestershire
2:1, Business Management and Events Management
Heckmondwike Grammar School 6th Form
A Level: Business Studies; Sociology, ICT & General Studies
Heckmondwike Grammar School
GCSEs
SKILLS
ABOUT HELEN DONKIN
With a passion for making a difference in the charity sector, I currently lead marketing efforts at Henshaws, an organisation dedicated to supporting people with visual impairments. I focus on impactful strategies that connect with our community and promote inclusivity. Alongside my marketing expertise, I\'m delving into the exciting world of AI and its potential to revolutionise how we approach communication and engagement. Having completed a Level 6 Specialist Award in AI Marketing, I\'m eager to explore how AI can further support Henshaws and the charity sector.
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