Helder Carvalho

Marketing Manager @Sunwest Aviation

CA

As Marketing Manager at Sunwest Aviation, I oversee the company\'s marketing strategy and brand management. I have led a marketing transformation focused on accelerating customer growth, enhancing service innovation, and building scalable, revenue-generating programs while partnering with leadership, sales, and operations to deliver new initiatives, modernize communications, and drive business development across aviation services.• Led a digital transformation project that automated weekly customer communication, streamlined the intake process, and delivered an interactive website that engages customers and drives conversions.• Developed and executed marketing strategies, driving a 59% increase in the customer base through lead generation and diversification campaigns.• Launched a membership program that improved loyalty and boosted enrollment by 18% annually.• Increased adoption of premium charter membership tiers from near-zero to 50% of the active membership base, strengthening program value, client retention, and recurring revenue.• Created a six-figure empty-leg market by monetizing unsold flight segments and engaging early-stage charter prospects.• Optimized paid digital marketing platforms, achieving a 260% performance increase within one year and driving an average yearly ROI increase of 44% from 20••••22.• Improved website performance, increasing traffic by 50% and driving a 425% increase in conversions through the implementation of targeted SEO strategies.• Achieved top-ranked organic Google search result status for target geographies, maximizing brand visibility and lead generation.• Implemented data-driven analysis and reporting tools to identify trends and growth opportunities, enabling data-driven decision-making.

Haskayne School of Business

Bachelor of Commerce (B.Comm), Energy Management