Heidi Bailey

Lecturer @Isenberg School Of Management, Umass Amherst

Hartford, CT, US

EMAILS

h••••••••@uconn.edu

MOBILE NUMBERS

+18•••••••38

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WORK HISTORY

Sep 2021 — Present

Lecturer @Isenberg School Of Management, Umass Amherst

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Amherst, MA, US

2021 - Present - Teaching Honors Marketing Thesis course in which students act as marketing consultants for companies like Boston Scientific Corporation, Lowe’s Corporation, Newell Corporation, Reebok, and other top brands.20••••23 Academic Year - Taught Product Management, Consumer Behavior and Product Management courses.

EDUCATION

2020 — 2020

Harvard Business School Online

Other; Certificate in Sustainable Business Strategy

2018 — 2018

Cornell University

Digital Marketing Certificate

N/A

Isenberg School of Management, UMass Amherst

Bachelor of Business Administration (BBA)

N/A

Western New England University

Master of Business Administration (MBA)

SKILLS

Customer Relationship Management (Crm)StrategyConsumer InsightConsumer BehaviourSocial Media MarketingFmcgBrand DevelopmentSegmentationMarket ResearchInternational MarketingIntegrated MarketingPanel ModeratorToysCustomer InsightDirect MarketingMarketingManagementBusiness DevelopmentDigital MarketingOnline AdvertisingForecastingBrand ManagementCross-Functional Team LeadershipMarketing StrategyTrade MarketingConsumer ProductsProduct MarketingShopper MarketingSocial MediaDigital MediaMarketing ManagementCareer CounselingLeadershipMarketing ResearchBrand ArchitectureStrategic PlanningProduct ManagementAdvertisingUniversity TeachingBusiness Strategy

ABOUT HEIDI BAILEY

Brand community and relationship marketing leader, mentor to University students, and…

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