Hefzibá Romero Gutiérrez
Communications & Public Affairs Manager, Diagnostics Latin America @Roche
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WORK HISTORY
Communications & Public Affairs Manager, Diagnostics Latin America @Roche
Ciudad de Mexico, MX
Lead the regional communications and public affairs strategy for Roche Diagnostics, serving 7 affiliates and 42 countries in LATAM, acting as a key connector between local commercial operations and Roche’s global network-Serve as a trusted advisor and counselor to senior leadership, shaping executive positioning and supporting their ability to inspire, influence, and engage diverse audiences-Design and deliver integrated communication and engagement programs that drive strategic alignment, employee engagement, enable business transformation, support change management, and strengthen product launch readiness across the region-Partner across all areas of the business as an enabler and strategic ally, translating complex priorities into clear, impactful narratives that mobilize teams and align with corporate objectives-Oversee crisis and issue communications at a regional level, creating frameworks, narratives, and response strategies that protect reputation and sustain customer trust-Widely recognized for leveraging storytelling as a strategic tool—connecting data, purpose, and people to drive impact and strengthen Roche’s leadership in diagnostics across LATAM.
EDUCATION
Escuela Bancaria y Comercial
Licenciatura en Mercadotecnia
Instituto Politécnico Nacional
Técnico en Administración
ABOUT HEFZIBÁ ROMERO GUTIÉRREZ
Strategic Communications and Public Affairs leader with 10+ years of experience advising C-suite executives and multinational organizations across Latin America. My career has evolved at the intersection of communications, policy, and organizational transformation — enabling cross-functional alignment, advancing sustainable agendas, and strengthening reputation in highly regulated industries. I design and execute integrated strategies that connect audience insights with business priorities, building trust and influencing stakeholders ranging from governments and multilaterals to employees and customers. Widely recognized as a people-focused, data-driven, systemic thinker and storyteller, I turn complexity into clarity and narratives into measurable impact. Passionate about driving impact through stories that matter — for people, business, and society — I thrive on helping organizations inspire, innovate, and lead with purpose.
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