Hector Anklesaria
Vice President Marketing @Tata Capital
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WORK HISTORY
Vice President Marketing @Tata Capital
Mumbai, IN
Leading a team of 7 marketers• Management of Rs.100 Crore budget• Led the association with the Tata Women\'s Premier League from 2023 to 2026• Led the association with Shubhman Gill as the brand’s ambassador• Brand Campaigns - 6 successful campaigns since 2019. Total Brand salience is atall time high of 91%.• Social Media and ORM – management of all platforms. 4 successful engagementcampaigns in the year.• Digital Campaigns – Content Creation, SEO, SEM, Email Marketing, Data Analysis.• Market Research – Brand Track, Behaviour Studies and CSAT• New Brand Promise and look - “Count on Us” and musical identity in 2020• Event Management – Physical & Virtual• Supervisory role for communication across the organization• AI strategist for Marketing• Website management – Accessibility Tool & Regional language implementationbefore any other NBFC• Marketing Lead on the merger of Tata Motors Finance with Tata Capital• Marketing Lead on the Listing Project for Tata Capital• Marketing Lead on Customer Awareness Initiative, “Sawaal Karo, phir loan lo”
EDUCATION
Chetana's Institute Of Management & Reseach
PGDBM, Marketing
SKILLS
ABOUT HECTOR ANKLESARIA
20+years experienced Vice President Marketing with a demonstrated history of working in the financial services industry. Proficient in Brand Management, Digital Marketing, Social Media Marketing, Market Research, Sales Promotion, Event Management.
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