Lyndon Pinto

Senior Brand Marketing Manager @Tata Capital

Mumbai, IN

I am responsible for shaping a distinctive brand presence across multiple platforms, driving engaging digital conversations, and leading award-winning campaigns. My role involves managing strategic brand extensions and introducing specialist partners for influencer marketing, media planning, and ORM, ensuring alignment with business goals. I also handle crisis management, ensuring audit compliance, and enhancing risk management.Achievements:• Launched award-winning campaigns like Loan No Loan (Sammie Awards: Best Social Media Campaign & Best Use of Creators/Influencers), Dinner Table Conversations (ET Digiplus Award: Best Social Media Content), and Desh Kaun Chalata Hai (Impact Influencer Awards).• Introduced Tata Capital\'s first-ever IP-based influencer campaign (Loan No Loan), a social experiment (Desh Kaun Chalata Hai), and Suno Sabki Karo Dil Ki with Jamie Lever, a parody-based campaign on reasons why people are pressured into not pursuing their dreams.• Played a key role in campaigns such as Dinner Table Conversations and Women’s Premier League-Game Bolega, challenging societal perceptions and boosting brand visibility.• Reduced customer response time from 24 hours to under 1 hour through streamlined ORM processes.• Delivered highest industry benchmarks for reach and frequency across brand campaigns.• Executed AI-based media optimization, boosting digital performance by over 50X.• Developed a robust crisis management strategy, recognized as part of Deloitte\'s Audit and Risk best practices.• Introduced new content strategies for platforms like Instagram, LinkedIn, YouTube, and Quora, establishing a unique brand identity.

University of Mumbai

Bachelor of Arts, Psychology

UCLA Anderson School of Management

PGP Pro, Business Administration and Management, General

Mumbai Educational Trust (MET)

ADMM, Management - Advertising & PR