Heather Peters
Marketing Director @Circle Presence
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WORK HISTORY
Marketing Director @Circle Presence
Advised clients on how to utilize their marketing efforts to create a growth strategy that uses multiple touchpoints and converts customers *Created an integrated digital growth strategy for clients utilizing SEO, SEM, PPC, Email, Web, Accessibility and UX best practices focused on customer acquisition and retention efforts * Utilized Artificial Intelligence (Generative AI & Predictive AI) to create and manage * Designed and implemented data-driven media strategies that align with business objectives and ensure strong campaign performance* Worked with creative, design, content and analytics teams to deliver integrated, high-impact campaigns* Analyzed campaign results, providing actionable insights and recommendations for continuous optimization* Implementation and management of paid media and other online marketing campaigns* Experience with reporting platforms, plugins and audience segmentation Developed and managed social media accounts - Facebook, Twitter & LinkedIn * Developed and executed email marketing strategy utilizing MailChimp.com Increased website views through organic reach and tracked with Google Analytics* Ran and monitored online and social media advertisements (Facebook, LinkedIn, Google Adwords) and made recommendations based on their results* Content writer for website and blog Tech. Stack Used: Google Analytics, Google Tag Manager, MailChimp, ChatGPT, Google Gemini, Copilot, Wix AI, Adobe Firefly, Canva, Meta(Facebook), LinkedIn and X(Twitter)
EDUCATION
Vancouver School Board, Continuing Education
Web Marketing & SEO
Ryerson University
Certificate of Strategic Marketing, Social Media
University of Fredericton
Master of Business Administration - MBA, Innovation and Leadership
Camosun College
Social Media Marketing, Marketing through Social Media
Brock University
Bachelor of Sport Management, Sport Management
Inbound Marketing University
Inbound Marketing Certificate, Inbound Marketing
SKILLS
ABOUT HEATHER PETERS
Strong marketing strategist with over 10 years of B2B and B2C digital marketing, lead/demand generation, growth marketing and project management experience, I have created converting digital commerce end-to-end experiences for customer journeys based on corporate and portfolio roadmaps. I have a passion for creating and executing strategic programs that grow key segments, generate revenue, retain customers and obtain acquisitions. I have managed multi-channel digital engagement campaigns for target segments across websites, social media, paid channels, emails, newsletters, trade shows, events, and webinars. I work well collaboratively with internal (marketing, content, sales, demand generation, product, operations, SEO, analytics, accessibility, etc.) and external agency 3rd party partners to create and execute high-quality marketing campaigns, experiences, and solutions that meet KPI, ROI and ROAS results. My over 7 years of experience using Martec Tools has given me a strong understanding of account-based marketing (ABM), UX design, digital accessibility best practices and SEO principles.I have worked in various industries, including finance, technology, SaaS, professional services, health and life sciences, where I have leveraged my skills in growth marketing, content creation, SEO, CRO, and user experience. My strategic experiences have allowed me to develop strong leadership, organizational, communication (written & verbal), analytical, project management, presentation, time management and problem-solving skills making me a self-directed and enthusiastic team player who is detail oriented and collaborative. I also have a strong attention to detail and am able to balance multiple projects and deadlines while working under minimal supervision.
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