Heather Munro
Digital Marketing Specialist @Riipen
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WORK HISTORY
Digital Marketing Specialist @Riipen
Toronto, ON, CA
Riipen is a work-based learning platform helping educators, organizations, and learners collaborate on real industry projects to bridge the gap between education and employment- Create marketing campaign strategy to bring in up to 100 MQL\'s per month- Partnership outreach to increase MQLs and SQLs- Prepare campaigns within Hubspot: Dashboards, UTM Links, Meeting Links- Help plan content strategy for Employer Outreach- Support Employer Success team by providing leads and messaging- Manage ads campaigns on LinkedIN, Meta, and Google Ads with budgets up to a month- Track data to confirm and improve campaign performance- Manage and track teams campaign tasks through Asana
EDUCATION
Humber College
Social Media for Public Relations - PRDS 129 (4 Months)
Humber College
Advance Diploma
Sheridan College
Certificate
SKILLS
ABOUT HEATHER MUNRO
As a data-driven Content Marketer with a decade of experience, I excel at driving organic reach through meticulously crafted content and strategic SEO. I believe that a robust content strategy should not only encompass the diverse personas of your target audience but also engage them on their preferred platforms—whether that’s search engines, social media, or their email inbox. My expertise in the B2B Tech and SaaS sectors has allowed me to refine strategies that demystify complex processes for C-suite executives while leveraging in-house SMEs to position your company as an industry thought leader. I thrive in agile, high-performing in-house marketing teams, where adaptability is key. I’m a firm believer in the adage, “measure twice, cut once,” which is why I prioritize creating templates and documenting processes for streamlined workflows. With over 10 years of experience using Looker Studio (formerly Data Studio), I ensure that decisions are grounded in data, leading to less guesswork and more impactful outcomes. Please feel free to reach out to my inbox or check out my website MunroH.com to learn more about how I can support your marketing goals!
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