Heather Lum
Executive Director, Account Management @George P Johnson Experience Marketing
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WORK HISTORY
Executive Director, Account Management @George P Johnson Experience Marketing
San Francisco, CA, US
Salesforce Leadership Team LeadSalesforce Team - AI Initiatives Lead Agency Tech & Innovation AmbassadorAgency Account Management Practice - Enablement Lead- Global Brand Fluency- Team Effectiveness and Growth: Equipping teams to do their best work — confidently, independently, and effectively — through the right combination of: Tools & technology (the “how”), Knowledge & playbooks (the “what”) and Mindset & support (the “why”)Salesforce Leadership TeamProgram Lead // DreamforceProgram Lead // Education Summit Program Lead // Connections (CNX)
EDUCATION
University of San Francisco
BAVA, Art History and Arts Management
SKILLS
ABOUT HEATHER LUM
Delivering strategic event-driven marketing with creative conception + flawless execution for multi-faceted programs including, executive summits, meetings, trade shows, user conferences + sales kick offs.More than 15 years of event management + meeting planning experience delivering B2B + B2C programs, driving sales, sponsorship + enhancing partnerships. Fully dedicated business leader working with c-suite executives on both corporate, as well as philanthropic events. Proven record of collaborating with cross-functional divisions (marketing, content/programming, creative, operations/logistics + internal/external vendors) applying best practices to establish event objectives, deliverables/timelines + managing budgets, while gaining buy-in optimizing event outcomes.
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