Heather Luttrell

WORK HISTORY

EDUCATION

SKILLS

ABOUT HEATHER LUTTRELL

Heather Luttrell is a Partner at Be Afraid Media, and previously COO at AI-powered ad platform FieldTest, acquired by Simpli.fi in \'24. She was Co-founder and President of IndieClick, a premier digital publisher rep network (100M+ monthly uniques), acquired by Demand Media. Ms. Luttrell was an Investor/Owner at Bloody Disgusting Media, acquired by Cineverse in \'21.She is an accomplished senior executive with decades of success leading high-performing teams, forging lucrative strategic partnerships and delivering rapid growth against KPIs. She is a strategic advisor to media and tech ventures, with a strong track record of identifying and executing high-value opportunities, including growth-stage leadership and M&A strategy. She has nurtured a strong executive network and relationships across media, adtech and financial services-Ms Luttrell co-founded martech/adtech platform FieldTest, an early adopter of AI-driven solutions (acquired by Blackstone-backed Simpli.fi, 2024).In 2018, she invested in and scaled horror media company Bloody Disgusting (acquired by Cineverse, 2021), helping to build a premiere podcasting network and overseeing all digital monetization. She went on to support the scaling of the Cineverse portfolio\'s streaming businesses, serving as Head of Monetization. Previously, Ms. Luttrell co-founded IndieClick (acquired by Demand Media, 2011). While at Demand Media, she continued to build the IndieClick network, reaching 100m uniques in the US, and took Cracked to the number one position in comedy on comScore. She then switched gears to revamp the Strategic Insights group, renegotiating all data partnerships and establishing a strong data-informed sales support function for the team of 50 sellers. She has a strong analytics and business operations foundation from her management consulting and digital strategy experiences with powerhouse firms First Manhattan Consulting Group, KPMG, and American Express. Ms. Luttrell supports the community and has been a popular speaker and panelist at digital media events. She enjoys hiking, travel, and seeing live music, and volunteers in her local community.