Heather L.
Vice President Marketing @Sonny's Enterprises Inc. - Conveyorized Car Wash Equipment Leader
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WORK HISTORY
Vice President Marketing @Sonny's Enterprises Inc. - Conveyorized Car Wash Equipment Leader
Led enterprise marketing strategy, overseeing integrated brand, performance, and trade marketing initiatives across nine product categories- Directed cross-functional marketing, digital, and trade initiatives supporting multi-location franchise growth- Partnered with executive leadership on brand strategy, revenue planning, and performance optimization- Managed integrated campaigns across field marketing, product, and franchise channels- Oversaw budget planning, vendor partnerships, and performance reporting tied to growth objectives
EDUCATION
Spelman College
Bachelors Arts
ABOUT HEATHER L.
Marketing and revenue leader with 20+ years of experience driving growth across multi-location and consumer-facing businesses.I operate at the intersection of brand, performance, and operations, building strategies that translate directly into revenue, customer acquisition, and scalable growth. My background includes leading integrated marketing functions within complex organizations, aligning cross-functional teams, and executing initiatives that deliver both short-term results and long-term value.Known for bringing structure, clarity, and accountability to growth strategies, I focus on building systems that perform, teams that execute, and brands that compete.Core strengths:Growth strategy and revenue accelerationTeam leadership and cross-functional alignmentMulti-location marketing and operational scalePerformance-driven brand strategy
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