Heather Mazariegos
Marketing Specialist @United States Department of the Navy
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WORK HISTORY
Marketing Specialist @United States Department of the Navy
LA, US
Oversee the full lifecycle of digital content strategy across all official MWR social media platforms via Meta Business Suite, ensuring alignment with brand objectives and community engagement goalsStrategically monitor trends, analytics, and user behavior to inform content planning and boost reach, visibility, and audience engagement across diverse demographicsServe as the on-site content creator at MWR events—capturing photography and media assets used for real-time social media coverage and high-quality sponsorship documentationDevelop comprehensive sponsorship reports tailored to national partners such as USAA, T-Mobile, and Navy Federal, highlighting event exposure, audience impact, and brand deliverablesCollaborate directly with program directors and senior leadership across departments to gather information, shape messaging, and amplify promotion of key programs and eventsContribute to the overall marketing strategy by recommending content adjustments, creative campaigns, and innovative engagement tactics based on platform performance and community feedbackMaintain brand consistency, uphold Navy MWR standards, and ensure compliance with federal communication guidelines in all marketing efforts
EDUCATION
Bakersfield College
Associate's Degree, Communication
Bakersfield College
Associate's Degree, Fine and Studio Arts
Chatham University
Bachelor's Degree, Arts Management
SKILLS
ABOUT HEATHER MAZARIEGOS
Creative and mission-driven professional with over 10 years of diverse experience…
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