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Heather Yargus
East Region Sales Director @Domaine Serene Vineyards & Winery
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WORK HISTORY
East Region Sales Director @Domaine Serene Vineyards & Winery
Direct and drive revenue and the strategic direction of Evenstad Estates family of brands including Domaine Serene, Château de la Crée, and Rockblock Cellars for the East Region. Oversight includes AL, AR, CT, DC, DE, FL, GA, IA, IL, IN, LA, MA, MD, ME, MI, MO, MN, MS, NC, ND, NH, NJ, NY, OH, PA, NY, RI, SC, SD, TN, VA, and WI.
EDUCATION
Napa Valley College
Associates Degree
Colorado State University Global
Bachelor's degree
SKILLS
ABOUT HEATHER YARGUS
Wine, Beer & Spirits Industry Professional | Sales & Marketing Leadership | Business Strategist; WSET II, Cicerone IAward-winning and accomplished leader with extensive sales and brand building experience with a proven track record of successfully developing and leading a team, while achieving organization objectives. Strategic mindset with a focus on growth, planning, execution, and expansion. Proven track record of overseeing multi-million-dollar revenue streams across diverse regions and a wide range of beverage categories. Adept at working closely with high-performing Regional sales team and Chain Managers to ensure execution of developed sales strategies, company objectives, depletion goals, and targeted revenue generation. Able to develop and manage key distributor relationships, including strategic pricing models, programs, and incentives for increasing market share and sales. Expert at building and maintaining working relationships with key accounts and distributors. Skilled at conducting market research and analysis to identify trends, competitive threats, and new business opportunities.Areas of Expertise: • Account Management/Optimization• Annual Targets Achievement• Relationship Building• Market Research & Analysis• Communication & Negotiation• Team Leadership & Direction• Control & Franchise Markets• Cross-functional Collaboration• Strategic Sales Planning
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